Senior Director Scotland RegionHead Office

Retail is ever changing and as we continue to transform our stores and grow our online presence to meet increasing customer demand, we are looking for customer focused leaders to deliver and drive service excellence within our stores.

The purpose of this role is to lead, coach and develop the Scotland region of General Store Managers (GSMs) to deliver great service and operational excellence, evidenced through profitable growth and a delivery of defined set of KRAs.

Key Responsibilities:

Strategy, Talent & Leadership:

  • Execute the company strategy and regional plans for a defined number of stores across Scotland
  • Implement and sustain a commitment to the company EDLC agenda ensuring their team remain focussed on a business culture of efficiency.
  • Be the champion and voice of the stores challenging and channelling feedback to improve the experience for our customers.
  • Role model and champion the Asda values and our Leading Asda behaviours, setting high expectations of the leadership team to act in the same way.

Commercial Performance:

  • Lead the delivery of all KRA's and commercial performance of their portfolio stores, in particular focussing on the delivery of the profit plan through driving the Sales performance and excellent Cost control.
  • Actively seek out and capitalise on opportunities to grow the regional business by developing both a deep knowledge of stores within the regions and deep commercial awareness of the local market, competition, and trends.

In Store Operations:

  • Lead and coach the General Store Managers/Store Managers within the region to deliver ‘Best in Class' retail standards and consistent ‘Easy, Fast and Friendly' service, ensuring we provide our customers with a true omni channel experience across all our services.
  • Ensure that priority change programmes are flawlessly delivered and embedded in every store within the region, resulting in effective implementation and benefits realisation for the long term.
  • Contribute to the definition, simplification and cost effectiveness of operational methods in conjunction with Retail Central Operations.
  • Ensure the successful implementation of in store promotions, events and loyalty
  • initiatives in conjunction with central Marketing and Commercial functions.

People & Talent:

  • Create a performance culture, building high performing and ambitious teams that deliver objectives consistently whilst maintaining colleagues engagement.
  • Ensure that the stores are appropriately resourced with motivated, trained and engaged management teams.
  • Actively spot local talent, internally and externally, and ensure that individuals are given appropriate development opportunities.
  • Take active leadership role with consultative bodies internally and also externally through our Trade Union partnerships.
  • Champion Diversity & Inclusion, taking proactive steps to ensure that all stores within the region are fully representative of the communities we serve.

Essential Skills & Experience needed for this role:

  • You will have demonstrable commercial and financial acumen to deliver results and grow a business.
  • You should possess deep knowledge of all parts of the store operation, including processes and policies.
  • You will have had previous experience in leading a large operational team.
  • You should have the ability to engage with others through great communication skills, by building strong relationships (across large and different teams), as well as create impact and be able to influence others.
  • You will be able to thrive in a fast-paced work environment as well as be able with ambiguity.

Work Where it Works

Our hybrid way of working gives you the choice to work where it works. This enables you to chose where you’ll be the most effective. It offers a mix of working from home and in an office environment that works best for you and your team.

You will also get an excellent benefits package including;-

  • Discretionary company bonus
  • £12,000 company car or car allowance
  • Company pension 1.5 times colleagues contribution (Max 15%)
  • 10% colleague discount, free parking and many additional rewards.

About You

We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves.

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Rewards and Recognition

Benefits you’ll only find here

10% off Asda pet insurance

10% off selected Asda Pharmacy services

10% off Asda Tyres

20% Asda Travel insurance

30% off Asda Mobile bundles

Free remote GP service

Available to you, your partner and your children, 24/7, year round.


Save for retirement with up to 7% matched contributions from Asda.

Free physiotherapy consultations

Helping you and your partner take care of yourselves with 8 free sessions per year.

Colleague discounts

10% off at our stores year round – get discounts on groceries and George clothes year round, and even special double discount events.

Company car

Choose a brand new electric company car or a cash allowance within certain roles, the choice is yours.

Confidential support helpline

Find free emotional, practical, and financial support that’s fully confidential, through a helpline that’s available 24/7, year round.

Cycle to work

Buy a bike through this scheme and save on tax and national insurance.

Financial support

Find financial wellbeing tools and support, including the ability to stream your pay.

Free eye tests

Head to our in store opticians for a free checkup and take care of your vision.


Sharing our success with a discretionary bonus scheme that really rewards your contributions.

Cancer support

Guidance and support for you and your family, from before diagnosis, to treatment and beyond.

Paid time off

From holiday to sick leave and other types of leave, such as parental leave.

Mental health support

Access free mental health support for you and your family.

Hybrid working

Work where it works if you’re in a role that can be done remotely.

Mortgage advice

Whether you’re a first-time buyer, renewing your mortgage, looking at buy to lets, or simply after some advice in getting a mortgage, get free* unbiased advice through the Mortgage Advice Bureau (MAB), one the UKs largest mortgage brokers.

Support and advice with care

If you’re supporting older family or friends with care and support, find free, confidential information, expert support, and guidance about later life care for your loved ones through the Legal & General Care Concierge service.

Find out more

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Work where it works

Here at Asda, we think that the best way to work is to do it where it works best. That’s why all of our teams who are able to work from home, work with each other to figure out a pattern that works for you all, and the business needs. So you can get the most out of work, whether that’s at home, the office, or both.

Find out more

Meet The Recruiter

Jordan Godward

Talent Acquisition Specialist

Home Office

Connect with Jordan Godward

I recruit for… Home Office,

A bit about me and my role...
I have been with Asda since 2022, and I am the Talent Partner for - Legal & Compliance, Property and Wholesale & Convenience, eCommerce, NPD & Technical and Strategy & Transformation.

A fun fact about me...
I am a godparent to 8 children!

My favourite Asda product is...
Asda Extra Special Montepulciano D' Abruzzo Red Wine

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