Social Media , Influencer and Ambassador Manager.Head Office

This integral role is centred around harnessing the power of influencer and talent partnerships to elevate our brand’s visibility and engagement.

As the Influencer and Ambassador Manager, you will be responsible for identifying, nurturing, and managing relationships with key influencers, ambassadors, and content creators who align with our brand values and audience. Your strategic vision and execution will drive brand awareness, credibility, and conversion through authentic and impactful collaborations.

“Everything about Asda”

We are a values-led organisation. As such we, encourage everyone to be open and honest. We work creatively and collaboratively, valuing everyone's input.

Our collaborative culture, the size of our business and our belief in the empowerment of the individual means opportunities at Asda are abundant.

We conduct £300m worth of transactions every week. Our website handles over 2 million transactions a month. We have more than 145,000 dedicated Asda colleagues ensuring that our customers are at the heart of everything we do.

“Everything you'll love.”​

Minimum 24 days annual leave per year plus 8 bank holidays – Making sure you take time for yourself and switch off.​

4 weekly pay – which means you get an extra payday a year.​

Digital GP and Wellbeing sessions – Asda genuinely cares so we create a culture where our people can perform at their best, the physical health and mental wellbeing of all our people is very important to us.​

Discount off your shopping at Asda and George – it really makes a difference, with extra discounts running throughout the year, colleagues save an average of £700 a year.​

Career development and apprenticeship and graduate schemes - we want our colleagues to excel and grow with our business.​

Free city centre parking – which you can also use outside working hours.​

Plus, much more!

“That’s more like it”​

“Find your role”​

  • Develop and implement a strategic influencer and talent management program, identifying potential partners who resonate with our brand ethos and can amplify our message to target audiences.
  • Support contract negotiations with influencers, talent and their representatives, ensuring clear expectations, deliverables, and adherence to budget guidelines. Foster long-term relationships with key influencers and talent, creating a network of brand advocates and partners.
  • Collaborate with the Customer Marketing, PR and Content teams to co-create compelling, authentic content that leverages influencers' and talents' authentic personas, aligning with our brand’s campaign objectives and messaging.
  • Monitor and measure the effectiveness of influencer and ambassador partnerships through data-driven insights, adjusting strategies as necessary to optimise performance and ROI.
  • Support the roll out of industry leading, profitable, Ambassador program.
  • Stay abreast of industry trends, emerging influencers, and talent, as well as best practices in influencer marketing, to continuously innovate and improve our influencer strategy.
  • Lead the integration of influencer content across all marketing channels, ensuring cohesive and aligned brand messaging and maximizing the impact of partnerships.
  • Manage the influencer and talent budget, tracking expenditures and ensuring strategic allocation of resources for maximum effectiveness.

"Let's find out about you"

  • We are looking for a candidate who embodies the following:
  • Proven experience in influencer and talent management, with a track record of developing successful partnerships and campaigns that drive brand engagement and conversion.
  • Strong network within the influencer and entertainment industries, with the ability to identify and engage with emerging and established talent.
  • Excellent negotiation, communication, and interpersonal skills, capable of building and maintaining strong professional relationships.
  • Creative thinker with the ability to collaborate on content creation, providing strategic direction to ensure brand alignment and message coherence.
  • Analytical mindset with proficiency in measuring and analysing the effectiveness of influencer partnerships, utilising metrics to guide strategy.
  • Deep knowledge of the digital and social media landscape, with a keen understanding of trends, platform dynamics, and audience behaviours.
  • Ability to work cross-functionally, collaborating with various internal teams and stakeholders to integrate influencer and talent content into broader marketing initiatives. Strong PR acumen.
  • Line management experience desirable.

“Find your everything at Asda” - bringing brighter living within everyone's reach"

We are passionate about creating a diverse and inclusive workforce, representative of the communities we serve, and are creating ways to inspire diverse talent to join Asda.

Work Where it Works

Our hybrid way of working gives you the choice to work where it works. This enables you to chose where you’ll be the most effective. It offers a mix of working from home and in an office environment that works best for you and your team.

You will also get an excellent benefits package including; -

  • Discretionary company bonus
  • £5,700 company car or car allowance
  • Company pension up to 7% matched
  • 10% colleague discount, free parking and many additional rewards.

We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves

Map displaying vacancy location

Rewards and Recognition

Benefits you’ll only find here

10% off Asda pet insurance

10% off selected Asda Pharmacy services

10% off Asda Tyres

20% Asda Travel insurance

30% off Asda Mobile bundles

Free remote GP service

Available to you, your partner and your children, 24/7, year round.


Save for retirement with up to 7% matched contributions from Asda.

Free physiotherapy consultations

Helping you and your partner take care of yourselves with 8 free sessions per year.

Colleague discounts

10% off at our stores year round – get discounts on groceries and George clothes year round, and even special double discount events.

Company car

Choose a brand new electric company car or a cash allowance within certain roles, the choice is yours.

Confidential support helpline

Find free emotional, practical, and financial support that’s fully confidential, through a helpline that’s available 24/7, year round.

Cycle to work

Buy a bike through this scheme and save on tax and national insurance.

Financial support

Find financial wellbeing tools and support, including the ability to stream your pay.

Free eye tests

Head to our in store opticians for a free checkup and take care of your vision.


Sharing our success with a discretionary bonus scheme that really rewards your contributions.

Cancer support

Guidance and support for you and your family, from before diagnosis, to treatment and beyond.

Paid time off

From holiday to sick leave and other types of leave, such as parental leave.

Mental health support

Access free mental health support for you and your family.

Hybrid working

Work where it works if you’re in a role that can be done remotely.

Mortgage advice

Whether you’re a first-time buyer, renewing your mortgage, looking at buy to lets, or simply after some advice in getting a mortgage, get free* unbiased advice through the Mortgage Advice Bureau (MAB), one the UKs largest mortgage brokers.

Support and advice with care

If you’re supporting older family or friends with care and support, find free, confidential information, expert support, and guidance about later life care for your loved ones through the Legal & General Care Concierge service.

Find out more

Head Office roles

Thinking bigger, looking forwards, and always asking what’s next, Our Head Office teams aren’t afraid to challenge how we think, and embrace fresh perspectives, experiences, and change – all to keep us growing.

Discover our Head Office departments
If you're looking for a new opportunity and you want a challenge within a fast-paced environment with great culture then a role at Asda would be ideal for you.


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Work where it works

Here at Asda, we think that the best way to work is to do it where it works best. That’s why all of our teams who are able to work from home, work with each other to figure out a pattern that works for you all, and the business needs. So you can get the most out of work, whether that’s at home, the office, or both.

Find out more

Meet The Recruiter

Jordan Godward

Talent Acquisition Specialist

Home Office

Connect with Jordan Godward

I recruit for… Home Office,

A bit about me and my role...
I have been with Asda since 2022, and I am the Talent Partner for - Legal & Compliance, Property and Wholesale & Convenience, eCommerce, NPD & Technical and Strategy & Transformation.

A fun fact about me...
I am a godparent to 8 children!

My favourite Asda product is...
Asda Extra Special Montepulciano D' Abruzzo Red Wine

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