Adam VP

Since joining Asda, I've loved seeing the whole team embrace the opportunity of what we're trying to build. Real enthusiasm, real knowledge for this business and this brand, and a real passion to learn and develop and grow – everyone feels part of where we're taking the brand. We're also part of launching a new marketing academy, a Customer Center of Excellence, and I’m really excited about that. We've got brilliant partners, including the likes of ITV, Google, and TikTok, that we can help us develop from a technical perspective. And we're coupling that with leadership skills as well. So bringing those technical and leadership skills together means our people can be the very best that they can be. And go on to have long, fulfilling careers here. I'm really proud of what we've achieved so far, and we've only just started.

"There's a real enthusiasm, real knowledge for this business and this brand, and a real passion to learn, develop and grow."

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